Triblerians pioneering the future of media

The way i look at Tribler is it being the prototype platform for the distribution and consumption of new media content in 2010.

New media consumption is characterised by attention sparsity; we consume fragmented micromedia from different sources, continuously facing the fear of missing out on that what’s potentially relevant to us. Much of the content out there has no value to us simply because it’s exposure to us isn’t guided by personal relevance but some marketing budget or universal search algorithm. Next to that even if we know what content is really relevant to consume, we’re having trouble actually getting it. Find, download, consume…reconstruct and distribute.

Tribler creates value by enabling you to consume the content that is relevant to _your_ life. Personal context driven content discovery. It does so by combining next generation P2P technology with social mechanisms, thereby implicitly transforming media content into social objects that strengthen the social relations in our network; creating social value.

Now there’s some purpose…

Given the business of online publishers a platform like Tribler will be of much value to the future they’re heading for. Publishers sell consumer attention to advertisers. Traditional (online) media buys attention by creating expensive content and protecting proprietary distribution channels. New media companies recon the value of peer production at the edge and the value of a platform that enables the end user to distribute and consume what’s relevant. By measuring these new media consumption patterns and translating the figures into advertising opportunities new media creates new value for both the advertising and (co)creative industries. The Tribler project already gives us a sneak preview.

More posts to come for sure.